Archive for January 22nd, 2008

Emperor’s clothes…

Tuesday, January 22nd, 2008

Over the past few years Indian call centre companies have been particularly successful in attracting seats away from UK plc. This is because they often appear to be a cost effective  solution . However, if you yourself have ever been on the receiving end of one you will know that this article in India Education News has a familiar ring about it. Personally, I will never understand the logic of companies that spend millions and millions on building perfect brands only to offshore at the very point where their investment can be realised! Indeed, these scrupulous savers of fashion seem to be blindly wandering around dishabille.

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Customer service is defined by the activities that support the delivery of a product or core service. It’s the way a brand meets its customers' needs via various different channels such as the telephone or the Internet.

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